Rates & Fees

Flat rates are employed when a project has a clear start and end point. Website project fees are case by case, so please inquire if you might think we are a good fit.

• Starting at $3,200 – Websites for operating businesses
• Starting at $1,500 – Simpler websites for startups and solopreneurs
• Starting at $850 – Websites for authors

Hourly rates are employed when a client doesn’t have a defined scope, needs services in small bursts over a period of time, or wants to start chipping away at a bigger project in phases without committing to a flat rate. Our hourly rates are based on the annual revenue of a client.

• $110/hr – Passion projects, solopreneurs, authors, non-profits or startup companies with no financial backing.
• $135/hr – Revenue of up to $100,000
• $155/hr – Revenue of $100,000 – $999,999
• $210/hr – Revenue of $1,000,000+

We bill in blocks of 5 hours, from which we can pull down time in as little as 10 minutes. This allows for more accurate tracking of time worked and tasks completed.

Click here and here for visual examples of time-task tracking. The first number at the end of each task is the number of minutes the task took. The second number is the number of labor minutes left.

5-10 hour blocks expire in 6 months
10+ hour blocks expire in 8 months
Note: Banked hours cannot be converted to cash for third party expenses.

A la carte edits are $35 each. For clients that only need one or a few text edits or images swapped but don’t have an active Baseline Maintenance Plan or block of hours banked, it’s $35 per touchpoint on your site.

A touchpoint in this case is one instance of us logging into your site to make a change or set of changes. That means, if you need us to change the title of a page in March and then change a photo in April, each touchpoint is $35, but doing them together in March would only be $35.

(Qualifying edits at the la carte rate is at our discretion.)

Our day rate is 75% of your applicable hourly rate. Hire us for 6 working hours between 9am – 9pm Eastern. We’ll be available to do a blitz on web design or graphic design for an upcoming event or pitch, clean up your website all in one go, edit or spruce up a brochure, add a new sales web page, build an email automation, etc. You’ll have our skills at your disposal (and be our sole priority) for the whole day.

If you don’t need regular updates made to the content or appearance of your site, we ask most clients to verbally agree to sign up for our Baseline Maintenance Plan. The BMP ranges from $550 – $1050 every 6 months. This allows us to keep your site’s themes, plugins and server updated regularly so it doesn’t break down or become open to attack.

It takes some time each month to keep those things up to date. If they aren’t updated for a year, the chance of something going wrong increases with each passing day. It’s cheaper to pay for the BMP than to fix problems caused by neglecting a website.

The BMP also includes minute changes like swapping a photo, text or other small contents as needed.

While there are no extra or hidden fees attached to our direct service offerings, all projects will require some sort of third party fee. Below are some examples of the most common third party fees.

All web design projects require hosting. WordPress web hosting is $20-30/month. We prefer to host client websites on WP Engine, but can work with ultimately any host.

Hosting for other web design platforms like Squarespace, WIX and Shopify vary from free to $30 or more.

Your .com or similar costs, on average, $10-30/year. Usually you get a discount for buying multiple years on the initial purchase.

All WordPress sites require the purchase of a theme license that averages a one-time purchase of $100. Sometimes there is an annual fee attached. Shopify and Squarespace have free and paid themes. We will discuss those options case by case.