About chadworks.
Ethos
Ethos
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A New Perspective on Website Design
We believe a new perspective is unfolding online—one that diverges from flashy, trend-driven design and toward a more grounded, practical approach, similar to how traditional print marketing is viewed today.
More and more, we are finding businesses prioritizing websites that rank well on Google and function seamlessly across all devices and screen sizes. That’s why we specialize in creating visually appealing, technically sound websites at prices that small businesses and passionate individuals can truly afford.
Affordability
As the wage and income gap in the USA continues to widen, we are proud to offer web design and marketing solutions that truly serve small businesses; solutions and services that make professional website design and digital marketing accessible and affordable in an increasingly unaffordable-for-the-people economy.
Coming from this perspective, our flagship web design service trims the fat of auxiliary services and labor hours that agencies tend to bulk up on. Instead, we keep it lean and deliver only what is needed for your business goals–nothing more, nothing less.
No Fluff, No Fuss
We see ourselves as an affordable alternative to big agencies because we offer most of the services that agencies offer without all of the (expensive) fanfare, bells and whistles of an agency’s operation and production process. Still, we treat each client like they’re at an agency, which makes our clients feel tended to 100% of the time.
Coding
While hand-coding will always play a fundamental role across the internet, it’s not always necessary for small business websites. In most cases, we use commercial-grade frameworks (aka themes) which helps reduce costs, speeds up development, and lets you update content on your own–all without compromising quality.
Visual Content Development
Visually striking websites are usually the result of strong graphic design—not custom code or some secret technology. Since custom graphics can be expensive, we usually rely on high-quality, human-made stock imagery, or, when appropriate, AI-generated visuals. This adds to our ability to keep costs down. Of course, we welcome and encourage clients to develop their own content when budget allows. (We’re pros at helping scope out exactly what content needs to be developed.)
Conclusion
In conclusion, our approach to website design is grounded in practicality, accessibility, and a deep respect for the real needs of small businesses and passionate individuals. We move away from unnecessary complexity and inflated costs, focusing instead on delivering beautiful, functional websites that perform across devices and rank on search engines—all without the agency price tag. By combining lean production methods, commercially viable frameworks, and thoughtful visual content strategies, we make professional web design not only attainable but genuinely valuable in today’s digital landscape.
A New Perspective on Website Design
We believe a new perspective is unfolding online—one that diverges from flashy, trend-driven design and toward a more grounded, practical approach, similar to how traditional print marketing is viewed today.
More and more, we are finding businesses prioritizing websites that rank well on Google and function seamlessly across all devices and screen sizes. That’s why we specialize in creating visually appealing, technically sound websites at prices that small businesses and passionate individuals can truly afford.
Affordability
As the wage and income gap in the USA continues to widen, we are proud to offer web design and marketing solutions that truly serve small businesses; solutions and services that make professional website design and digital marketing accessible and affordable in an increasingly unaffordable-for-the-people economy.
Coming from this perspective, our flagship web design service trims the fat of auxiliary services and labor hours that agencies tend to bulk up on. Instead, we keep it lean and deliver only what is needed for your business goals–nothing more, nothing less.
No Fluff, No Fuss
We see ourselves as an affordable alternative to big agencies because we offer most of the services that agencies offer without all of the (expensive) fanfare, bells and whistles of an agency’s operation and production process. Still, we treat each client like they’re at an agency, which makes our clients feel tended to 100% of the time.
Coding
While hand-coding will always play a fundamental role across the internet, it’s not always necessary for small business websites. In most cases, we use commercial-grade frameworks (aka themes) which helps reduce costs, speeds up development, and lets you update content on your own–all without compromising quality.
Visual Content Development
Visually striking websites are usually the result of strong graphic design—not custom code or some secret technology. Since custom graphics can be expensive, we usually rely on high-quality, human-made stock imagery, or, when appropriate, AI-generated visuals. This adds to our ability to keep costs down. Of course, we welcome and encourage clients to develop their own content when budget allows. (We’re pros at helping scope out exactly what content needs to be developed.)
Conclusion
In conclusion, our approach to website design is grounded in practicality, accessibility, and a deep respect for the real needs of small businesses and passionate individuals. We move away from unnecessary complexity and inflated costs, focusing instead on delivering beautiful, functional websites that perform across devices and rank on search engines—all without the agency price tag. By combining lean production methods, commercially viable frameworks, and thoughtful visual content strategies, we make professional web design not only attainable but genuinely valuable in today’s digital landscape.
About Chad Lewine
Chad began a life of computers at the age of 3. His parents worked from home so they both had computers starting in the early 90s. He cut his teeth on IBMs and quickly became interested in web pages once he got access to the internet at home. Chad was tinkering on every website building platform there was: Tripod, Homestead, Geocities, NetObjects, Dreamweaver, Flash, etc.
He learned the basics and eventual built his first website at the age of 9 for his Tae Kwon Do school geared towards kids interested in the martial art. He built his second website at 10 years old. It was a fan site for the PC video game Midtown Madness. The site offered cars and maps or other mods for other players to download. He credits customizing the look and feel of Xanga blogs as his first step to becoming a web designer. It was here that he learned the basics of HTML, CSS and Photoshop.
Closing his first website sale in 7th grade, Chad Lewine has been professionally designing websites for over 20 years. He began as a youngster tinkering in MS-DOS, playing computer games and customizing web pages in the AOL days. (Though we were a Juno household.) In 2010, Chad graduated from The Art Institute of Pittsburgh with an A.S. in Web Design and Interactive Media. He then moved to Brooklyn in 2011 for an entry-level SEO job at a growing agency in Manhattan. He began freelancing full-time shortly after that.
Chad lived in NYC from 2011 – 2019 pursuing passions of music and art, with freelance web design being his sole livelihood. He briefly lived in Rochester at the height of the pandemic, making connections that unbeknownst to him, would become a wealth of client projects over the next few years and to this day.
In 2021, Chad returned to his hometown of North Wales and rebranded as ChadWorks. Since then, he continues improving and expanding his expertise in the web design and digital space. Contact Chad here.
