The purest build there is
Custom Coded / Static
A custom-coded static site is a website with nothing between your visitor and the page: no CMS, no plugins, no database, just fast, custom-built code. I'm Chad, I've been developing websites for 20 years, and this is the route I trust most. The site you're reading right now is one.
Custom static, at a glance
Static sites are the fastest sites on the internet, because the page is already built before anyone asks for it.
There is no software to update and effectively nothing to hack. The maintenance bill on the platform itself is zero.
Every line is custom built for your business. No theme, no page builder, no plugin tax slowing things down.
You own the code and the hosting outright, and the hosting for a site like this costs next to nothing.
Why custom static actually matters
Most websites carry weight they never needed.
The typical business site runs a CMS, a theme, and a stack of plugins just to show pages that almost never change. All of it has to load, update, and stay secure, forever. A static build deletes that entire layer, and everything left over is speed.
Speed is structural, not optimized-in. The pages are pre-built files served instantly, which visitors feel and search engines reward. There is no slower version of this site waiting to happen.
Security becomes a non-topic. No login page, no database, no plugin vulnerabilities. The attack surface of a static site is close to nothing, which is why this site runs no security software at all.
Cost flips after launch. No maintenance plan for the platform, no plugin licenses, hosting measured in single dollars. The route costs more attention up front and almost nothing to keep alive.
The honest trade: you edit content through me instead of a CMS dashboard. For sites that change weekly that's the wrong trade, and I'll point you at WordPress. For everyone else, it's the best deal in web development.
How I build it
- 01
Architecture before pixels
The structure gets designed for speed and searchability first, because that's the part that's expensive to retrofit later.
- 02
Custom code, modern stack
The same stack I use for my own flagship builds: modern frameworks compiled down to pure, fast, static output.
- 03
GEO baked in
Answer-first structure and clean markup are how the pages get written, not a later phase. Static HTML is what search engines and AI assistants read best.
- 04
Launched in your name
The code, the hosting, and the domain end up yours. Edge hosting for a static site is fast everywhere and costs almost nothing.
Make sure it's the right route
Custom static wins on speed, security, and cost. These are the routes for the jobs it doesn't do.
Proof, not promises
This site
chadworks.co is a custom-coded static build: the speed you're feeling right now is the product.
Custom-coded client and flagship sites, live in the portfolio.
Click into the work
Live custom-coded builds. Click anywhere on a shot to send a ripple through it.
What it costs, plainly
Custom static is priced like every build here: on what it wins for your business, from the $3,200 floor with most landing near $6,200. The difference is everything after launch. No platform maintenance, no plugin renewals, hosting that rounds to nothing. Content changes go through me and bill at $315 an hour, which for most marketing sites means a handful of small invoices a year instead of a monthly subscription.
Straight up: if your content changes every week, this is the wrong route and I'll tell you so. Static earns its keep on sites that need to be fast and found, not edited daily.
Get a straight answerIs static the right route?
This is for you if
- Speed, security, and ownership matter more to you than self-editing.
- Your content changes occasionally, not weekly.
Probably not if
- Your team needs to publish content constantly without a developer.
- You need carts and checkout. That's the ecommerce conversation.
Custom Coded / Static FAQs
The questions buyers ask about static builds, answered the way I'd answer them on a call.
The pages are built once, ahead of time, and served as finished files. Nothing gets assembled on demand, which is why static sites load instantly and have almost nothing to attack or maintain.
You email me and it's handled, usually same or next day, billed honestly by the hour. For most marketing sites that's a far better deal than carrying a CMS, its hosting, and its maintenance all year for edits that happen monthly.
The opposite. Static HTML is the easiest thing on the internet for search engines and AI assistants to read, and the speed helps you rank. The visibility work I sell is built on exactly this kind of output.
Yes. Forms, animations, and interactive sections all work, this site has all of them. What static skips is the heavy machinery: databases, logins, and plugin stacks.
Then we add exactly what you grew into, or move the content to a CMS build. Nothing about starting static locks you in. The code is yours, and clean, fast content moves anywhere.
Why it's safe to start
- You own the code and the hosting outright, from day one.
- Every build includes two weeks of free fixes after launch.
- Running costs after launch round to nothing, stated up front.
- You get a straight answer on fit before either of us commits.
What happens after you reach out
- 1
You reach out
Tell me about the business and the site through the form here. I usually reply within a day.
- 2
A straight answer
I'll tell you straight whether static fits how your content actually lives.
- 3
A scoped plan
If it's a fit, you get a written scope, number, and timeline before any payment.
- 4
Build and launch
Custom code, GEO baked in, launched in your name with two weeks of free fixes.
Want the fast, quiet, yours-forever version?
Tell me about your business and what the site needs to do. I'll give you a straight answer on whether static is your route, and what the build would take.